معرفی
Amy Cox is an Associate Professor of Marketing and currently serves as Chair of the Department of Economics, Accounting and Business at Converse University. She is actively involved in teaching a wide range of marketing courses and leads her department in academic and administrative capacities.
Educational Background:
- PhD in Marketing – University of Minnesota
- MBA – University of Michigan
- BA in Political Science – Duke University
Dr. Cox's research lies at the intersection of consumer psychology and cultural narratives. Her work explores how decision-making is influenced in marketing contexts, especially through the lens of popular media and film. She is particularly interested in how television and movies reflect and shape consumer behavior, and how these can be leveraged in marketing education. Her teaching philosophy integrates real-world and cultural examples to deepen student understanding.
Her scholarly output, though limited in the provided text, shows a consistent focus on behavioral aspects of marketing—both in consumer and organizational settings. The publications span topics from reference group dynamics in pop culture to escalation behaviors in business partnerships, indicating a broad psychological orientation within marketing theory.
Selected Scholarly Contributions:
- “Teaching about Reference Groups Using Sex and the City” (2008)
- “Reactions to Disappointing Performance in Manufacturer-Distributor Relationships” (1997)
Dr. Cox has presented her work at the Popular Culture Association and American Culture Association conferences, often in collaboration with Dr. Madelyn Young. Her professional experience extends beyond academia into nonprofit management, federal government relations, and marketing research consulting, enriching her applied perspective. She has previously taught at Gardner-Webb University and the University of North Carolina at Greensboro.
She is actively engaged in her department and shows a commitment to innovative pedagogy and interdisciplinary research, particularly through cultural artifacts. While no formal advising or grant history is listed, her career reflects a blend of academic rigor and practical application.
