Amir Ashrafi

Amir Ashrafi is a Lecturer in Business Information Systems at Brunel Business School, Brunel University London. He holds a PhD in Information Systems from the University of Manchester and an MSc in Information Systems from Allameh Tabatabai' University, Iran. His research focuses on digital transformation, artificial intelligence, organisational narratives, and text mining.

• Association for Information Systems (2020-Present)
• Strategic Management Society (2022-Present)

He teaches courses on Understanding Business and Management Research (MG5639) and Controversies in Management Project (MG3119). His work has been published in journals such as Information Systems Journal and Technological Forecasting & Social Change.