معرفی
Professor Alpaslan YÜCE is a distinguished academic at Kafkas University's Faculty of Economics and Administrative Sciences, where he serves as a Professor in the Business Department with a specialization in Marketing. He has been a full-time faculty member since 2011, progressing from Doctoral Lecturer to Associate Professor in 2015, and achieving the rank of Professor in 2020. In addition to his teaching and research responsibilities, he has held significant administrative positions including Department Head (2016-2017), General Secretary (2016-2020), Head of Department (since 2012), and Director of Vocational School (since 2011).
Prof. YÜCE completed his academic journey with a BA in Business Administration from Atatürk University's Faculty of Economics and Administrative Sciences (1994-1998), followed by a Master's degree in Business Administration from Kafkas University's Institute of Social Sciences (2003-2005), and a PhD in Business Administration from Atatürk University's Institute of Social Sciences (2006-2010).
His primary research interests focus on three interconnected domains: Product and Brand Management, where he explores brand equity, destination branding, and geographical indications; Marketing Communications, with emphasis on social media marketing, internal marketing, and corporate reputation management; and Consumer Behavior, investigating compulsive buying, nostalgia effects, consumer ethnocentrism, and personality influences on purchasing decisions. His work often combines these areas, particularly examining how psychological factors influence consumer responses to marketing strategies in both traditional and digital contexts.
Prof. YÜCE's publication record demonstrates consistent scholarly output with 39 publications, including 24 articles, 8 conference papers, 5 books, and 2 book chapters. His recent work (2019-2022) shows a strategic expansion into healthcare marketing and digital consumer behavior, while maintaining strong connections to his core expertise in tourism marketing and brand management. The Eastern Express train route and Kars region frequently serve as contextual frameworks for his tourism-related studies, reflecting his commitment to regionally relevant research with broader theoretical implications.
With an h-index of 6 and 94 total citations, Prof. YÜCE has established a solid scholarly impact in marketing and consumer behavior research. His work appears in both national (TR Dizin indexed) and international journals, including ESCI-indexed publications, demonstrating his ability to contribute to both local and global academic discourse.
Prof. YÜCE has successfully advised 10 graduate students (7 Master's and 3 PhD candidates), with his most recent supervision completed in 2024. His research has been supported by 4 projects, including studies on migration in the TRA 2 region and marketing analysis of dairy businesses in Kars province. His editorial contributions include serving on the editorial board of Kafkas University's IIBF Journal (2017) and editing proceedings for the 18th National Marketing Congress (2013) and the Kağızman Symposium (2012).
As a member of KAÜSEM's Board of Directors since 2012, Prof. YÜCE actively contributes to institutional governance. His professional network includes strong collaborative ties with researchers like Çağlar Samsa (8 joint publications), Kamile Meriç (6 joint publications), and Yağmur Kerse (3 joint publications), indicating productive research partnerships that have sustained over multiple years.