Aljoša Vitasović

Associate Professor Aljoša Vitasović is affiliated with the Faculty of Economics and Tourism at the University of Primorska in Pula, Croatia. He holds the academic rank of Associate Professor and is part of the Department of Tourism. His teaching focuses on undergraduate and graduate courses related to tourism management, including Experience Economy, Tourism Markets, and Destination Positioning.

His research interests center on experience economy, cultural tourism, tourism competitiveness, and sustainable tourism practices. Recent work examines community perspectives on tourism festivals, Istrian destination positioning, and the socio-economic impacts of tourism monoculture. He has authored over 30 publications since 2010, with a focus on Croatian tourism challenges and innovations.

Key contributions include analyzing tourism's role in post-crisis recovery (TURIZAM I TRANSFORMACIJE), cultural commodification (Komodifikacija kulturnoga nasljeđa), and competitive strategies for coastal destinations. His work integrates interdisciplinary approaches, emphasizing both theoretical frameworks and practical case studies.

Academic advising and grant activities are not explicitly detailed in the provided texts, though his courses suggest involvement in student mentorship. He is actively involved in institutional activities at the Faculty of Economics and Tourism, contributing to curriculum development and academic governance.