Alison Winch

Alison Winch is a Lecturer in Promotional Media at Goldsmiths, University of London, within the Department of Media, Communications and Cultural Studies. Her research critically examines digital capitalism, tech patriarchs, and the intersection of intimacy with power structures in media. She co-authored The New Patriarchs of Digital Capitalism: Celebrity Tech Founders and Networks of Power (2021) and is completing a monograph on Promotional Media (Polity, 2025). Winch's work spans academic publications, poetry collections, and interdisciplinary collaborations.

Her current research investigates the household as a site for data extraction by platforms and advertising technologies. She teaches courses on cultural studies, promotional industries, and digital media, co-convening the BA Promotional Media program. Winch has presented at international conferences including LSE, Technische Universität Dresden, and the University of Sheffield, focusing on topics like Silicon Valley masculinities and postdigital asset economies.

Her publications blend theoretical rigor with ethnographic insights, addressing issues such as social media's impact on feminist movements, digital surveillance networks, and the commodification of friendship. Though no awards are explicitly mentioned, her prolific output across academic, creative, and public-facing work reflects significant contributions to media and cultural studies.