Alexandre Eyries

Alexandre Eyries is a Professor in Information and Communication Sciences at the International Management School Geneva, where he directs the 'Mutations and Agilités' chair. His academic profile demonstrates extensive expertise in digital communication, political discourse, and media studies, with a particular focus on how technological transformations impact social and political structures.

His research interests center on the evolving landscape of political communication in the digital age, examining how social media platforms transform political discourse, election campaigns, and citizen engagement. Eyries investigates the ritualization of digital practices, cyberaddiction among youth, and the narrative structures that shape contemporary media experiences. His work bridges theoretical communication frameworks with practical analysis of digital culture, exploring how political actors leverage platforms like Twitter and Facebook to construct identities and influence public opinion.

Analysis of Eyries' recent publications reveals a strong trajectory toward understanding the intersection of technology, power, and communication. His work increasingly focuses on how digital platforms reshape political communication through conflict, stigmatization, and legitimization processes. The research demonstrates growing attention to narrative structures in digital environments, ceremonial aspects of online communication, and the psychological impacts of screen-based interactions, particularly among younger populations.

As director of the 'Mutations and Agilités' chair, Eyries leads research initiatives examining organizational adaptability in rapidly changing technological environments. His work connects communication theory with practical applications in political campaigning, media training, and digital strategy development. The chair appears to function as an interdisciplinary hub where theoretical communication frameworks meet practical applications in political and organizational contexts.