Alexandra Löwe

Alexandra Löwe is a Researcher at IST University, where she leads the psychological counseling center and directs the "Healthy Habits" project—a student health promotion program. She holds a degree in economics and a master's in prevention, sports therapy, and health management, with additional certifications in yoga instruction. Her professional background includes roles as a personal trainer, project manager, and management assistant in the fitness industry.

Her research focuses on:

• Health Psychology: Investigating stress management and resilience mechanisms.
• Public Health Interventions: Designing programs for healthy working environments and student well-being.
• Behavioral Science: Analyzing health literacy's impact on lifestyle choices.

Her publications (2021-2024) predominantly explore digital health innovations, including AI-driven workplace wellness strategies and regulatory challenges for medical apps, alongside cohort studies on student health behaviors.