معرفی
Alexandra Couston serves as Professor of Marketing at KEDGE Business School, holding a PhD in Management Science from Aix Marseille University with specialization in coopetition strategies. Her leadership roles include Director of Communications, Director of Post-Bac Programs, and Deputy Director of Innovation and Cross-Curricular Projects, demonstrating deep institutional integration.
Her academic foundation centers on a PhD in Management Science from Aix Marseille University.
- PhD in Management Science, Aix Marseille University
Professor Couston's research investigates entrepreneurship, organizational change, and public-private cooperation through the lens of institutional marketing and educational innovation. She examines strategic alliances in higher education governance, public management frameworks, and inclusion initiatives, addressing systemic challenges like student dropout prevention and SME strategic development.
Analysis of her 2017-2025 publications reveals consistent focus on coopetition dynamics in educational recruitment, public-private partnership governance, and CSR integration in entrepreneurial ventures. Her work bridges theoretical frameworks with practical case studies (e.g., Sanofi dermocosmetics), spanning management, sustainability, and higher education disciplines while emphasizing French institutional contexts.
No formal scientific awards are documented in available materials, though her impact manifests through applied educational initiatives and media contributions to outlets like The Conversation and Institut de la Gestion Publique.
She directs significant advising projects including the Entrepreneurial School (2020) supporting 18-30 year-old school dropouts with entrepreneurial potential, and the Talent Hub (2021) mentoring undergraduate students to reduce dropout rates. Concurrently, she provides strategic guidance to an SME on contentious case resolution and business development.
Current team-based efforts concentrate on the Entrepreneurial School and Talent Hub ecosystems, featuring structured mentorship programs, teaching assistant networks, and inclusion frameworks designed to transform higher education accessibility through practical skill development and institutional collaboration.
