Alexander Lennart Schmidt

Alexander Lennart Schmidt is a Professor of Technological Innovation at Hotelschool The Hague, specializing in the intersection of digital technologies and business model innovation within the hospitality industry. His work provides actionable tools for organizations facing technological disruption from external market forces.

Research Interests: Robotics, AI, and AR/VR applications in hospitality; technology-driven business model transformation; educational innovation through immersive learning solutions.

Publications: Recent work spans 2025-2021, focusing on

• exploratory innovation dynamics
• service robot customer experience frameworks
• AR/VR pedagogy in higher education
• strategic alliances for market entrants
• democratization in energy sector disruption

with methodological approaches combining field experiments, case studies, and mixed-method analyses.