Alexander Jakubanecs

Alexander Jakubanecs is an Associate Professor at the Western Norway University of Applied Sciences (HVL) Business School. His research focuses on consumer behavior, brand management, and international marketing. He has previously worked as a research fellow at the Norwegian School of Economics (NHH) and has a PhD from NHH. He has also been a visiting researcher at the Stern School of Business, New York University. His research interests include how cognitive, emotional, and sensory factors influence consumer outcomes and how these factors can be used to enhance firm performance. He has worked on research projects with companies like TINE, Telenor, and the Norwegian Seafood Council.