Alexander Hahn

Alexander Hahn is a Professor at the Nuremberg Institute of Technology (TH Nuremberg), Germany, actively engaged in teaching and research with office space BL.133. His work bridges academic theory and industry applications in digital experience design and entrepreneurship education.

His research centers on Digital Empathy—understanding users' emotional and cognitive responses to digital technology to create high-quality functional, aesthetic, and hedonic user experiences. He pioneers Rapid Digital Prototyping methods to accelerate Design Thinking and Lean Startup execution for students, while his multi-method UX Research integrates Affective Computing, Eye-Tracking, Behavioral Data Analysis, Surveys, and Ethnography for comprehensive user insights.

Prof. Hahn has secured significant funding including the 2020 LEONARDO Emotion AI project, 2020-2021 Virtual University Bavaria Digital Teaching Grant for 'De-sign Thinking', and consecutive TH Nuremberg grants on Applied Hypothesis Testing in Digital Marketing (2019-2020) and Digital Empathy measurement development. He supervises Bachelor and Master theses through a structured application process with exam revisions scheduled through 2025.

He maintains cross-disciplinary collaborations through the LEONARDO Center for Creativity and Innovation, notably in the interfaculty 'Scenario Planning for the Future of the Car' project with Electronics, Design, and Technical Journalism programs, extending to AUDI's 'Machine-Human Communication' initiative.