Alexander Buhmann

Dr. Alexander Buhmann is a Professor of Communication and Director of the Nordic Alliance for Communication & Management (NORA) at BI Norwegian Business School. His research focuses on digitalization, AI ethics, and governance, examining how technologies like AI and social media impact organizational and societal communication. He holds a PhD from the University of Fribourg and has held fellowships at institutions like USC Annenberg and Stanford University.

Current research interests include algorithmic accountability, public diplomacy, and the strategic implications of digital tools in communication management. He leads the European Communication Monitor (ECM) and sits on advisory boards for organizations like AMEC and the Chartered Institute of Public Relations. Courses taught include 'Communication and Digitalization' and 'Communication Management.'

Key contributions include frameworks for measuring country images and studies on AI governance. His work bridges theory and practice, addressing challenges in measurement, evaluation, and ethical AI integration. His research emphasizes deliberative governance and responsible innovation in emerging technologies.