معرفی
Alex Baudet is an Assistant Professor in the Marketing Department at the Faculty of Business Administration (FSA) at Laval University in Québec, Canada. His research focuses on the intersection of digital technologies and consumer behavior, with particular expertise in online communities, consumer culture theory, and the emerging field of esports marketing.
Dr. Baudet's research interests span several interconnected domains:
- Online Communities and Algorithms/AI applications in marketing
- Consumer Culture Theory (CCT) and digital consumption practices
- Online misconduct and anti-social behavior in digital spaces
- Video games, esports, and phygital (physical-digital) experiences
- Morality and ethical dimensions of consumption
His recent publication record demonstrates a strong focus on how digital technologies transform consumer experiences, particularly examining the integration of virtual and physical elements in contexts ranging from esports tournaments to family technology use. Dr. Baudet has published in reputable journals including Internet Research and Journal of Marketing Management, as well as contributing chapters to academic handbooks like The Routledge Handbook of Digital Consumption.
Dr. Baudet maintains active research collaborations, particularly with scholars from HEC Montréal including Marie-Agnès Parmentier and Eileen Fischer. His work often addresses contemporary issues in digital marketing and consumer behavior, as evidenced by his 2025 commentary in The Conversation Canada regarding Quebec's school cellphone ban.
Academically, Dr. Baudet holds a Doctorate in Marketing from HEC Montréal and a Master's degree in Digital Marketing from ESSCA Business School of Angers, providing him with a strong foundation in both theoretical marketing concepts and practical digital applications.
