Alessandro Pagano

Alessandro Pagano is an Associate Professor at the Department of Economics, Society, and Politics (DESP) at the University of Urbino Carlo Bo, Italy. His academic work focuses on business management with particular expertise in cultural entrepreneurship, digital economy, business networks, and innovation management.

Professor Pagano's research spans several interconnected domains:

• Cultural Entrepreneurship: Exploring how cultural resources transform into viable business ventures, with special attention to passion-driven entrepreneurship and resource combination in cultural contexts
• Digital Transformation: Investigating digitalization processes in SMEs and traditional industrial districts, examining drivers, barriers and organizational tensions
• Business Networks: Analyzing networks' role in resource mobilization across manufacturing, cultural industries, and professional services
• Innovation Management: Studying innovation units, resource development processes, and transitions toward new business models

His recent publications reveal a clear trend examining digital transformation intersecting with sustainability and traditional business models. Pagano focuses on how SMEs navigate digitalization while maintaining local connections and addressing sustainability challenges, often using a business network perspective to understand resource interaction across various sectors.

Professor Pagano teaches multiple courses including Cultural Heritage Management, Digital Economy and Society, Firm Management, Company Organisation, and Sales and Channel Management. His teaching reflects his research interests, bridging theoretical concepts with practical business applications across Economics and Management programs at the University of Urbino.