Alessandra De Chiara

Alessandra De Chiara is a Full Professor of Economics and Business Management at the University of Naples L'Orientale, where she teaches Economics and Management of International Businesses in undergraduate programs and Corporate Sustainable Development Strategies in master's programs. She serves as the Coordinator of the Master's Degree in International Relations and the Rector's Delegate for Sustainable Development.

• Research Focus: Sustainability, corporate social responsibility (CSR), and circular economy, with emphasis on stakeholder engagement, CSR communication, and new consumption models in the food, jewelry, and clothing sectors.

Key Research Trends: Her recent publications analyze industrial symbiosis, open innovation in circular economy, knowledge management practices, and consumer engagement with sustainability. Themes span stakeholder collaboration, sustainable supply chains, and digital transformation for environmental accountability.

• Scientific Affiliation: Actively involved in the Società Italiana di Marketing since 2010.

• Teaching Leadership: Coordinates courses on social media marketing and sustainable business strategies, focusing on digital tools, consumer communities, and stakeholder communications.

Public Engagement: Organized seminars on blockchain technology's role in sustainability and product traceability, including the event Blockchain, Sustainability and Internationalization at UNIOR's Giusso Palace in 2024.