معرفی
Aleksander Groth is a Lecturer at MCI Management Center Innsbruck since 2016, specializing in digital technologies, user experience, and tourism innovation. He holds a PhD in Management (2023) and completed a Doctoral Program in Organizing the Digital (2023). His research focuses on digital well-being, chatbot trust, mobile usability, and social media's societal impact.
- Education:
- PhD in Management, University of Innsbruck (2023)
- Mag. in Business Management, University of Innsbruck (2006)
- Doctoral Program 'Organizing the Digital' (2018–2023)
Research Interests: Groth explores digital technologies’ societal implications, including AI ethics, chatbot design, VR/AR applications, and blockchain. His work bridges organizational theory and digital innovation, emphasizing user-centric approaches in tourism, education, and healthcare.
Publications: His recent work includes studies on screen time regulation’s impact on well-being, agent representation in chatbots, and tourism destinations' digital trust. He has published in venues like HCI International and Springer series.
- Awards:
- Best Paper Award, HCI International 2023
- Best Paper Award, CHIRA 2017
Advising & Grants: Supervised over 100+ theses on topics like generative AI’s marketing impact, VR in fitness, and social media ethics. Active in EU-funded projects like GlobITpro and EDEN, focusing on IT project management and decision support systems.
Labs/Teams: Leads research in digital well-being and virtual reality applications at MCI’s Digital Interaction Lab. Collaborates with Holo-Light GmbH on AR/VR user behavior studies and Swarovski on usability testing.
