Alejandro Lecuna

Alejandro Lecuna is a Professor at the Department of Design, Anhalt University of Applied Sciences, where he serves as Director of the Bauhaus Innovation Lab and Head of International Affairs. He is also Program Director for the Master in Intermediales Design, currently transitioning into a Strategy and Innovation Master program. His academic affiliations span institutions including HTW Berlin, Hasso Plattner Institute, Oxford University, and Tecnológico de Monterrey.

• Role: Professor, Director of Bauhaus Innovation Lab, Head of International Affairs
• Institution: Hochschule Anhalt (Anhalt University of Applied Sciences)
• Department: Department of Design (Dept. 4 DESIGN)
• Location: Bauhaus Campus, Dessau

His research and teaching focus on Integrated Design, Strategic Design, and Future Design, integrating speculative methodologies with environmental, technological, and societal foresight. He emphasizes experiential learning, interdisciplinary collaboration, and the development of innovative design frameworks. His work bridges analog and digital domains, with applications in user experience, storytelling, and strategic innovation.

The trends in his recent publications reveal a strong emphasis on design methodology, speculative futures, and collaborative innovation. His work explores how design can navigate uncertainty through tools like the Idea Arc and Future Archeologies, contributing to both academic discourse and practical applications in sustainability and team dynamics.

He is an active member of the Fachbereichsrat (Faculty Council) and contributes to academic governance. His industry experience includes leadership roles at Frog Design, Meta Design, Scholz & Friends, DDB, and Takeoff Technologies, working with clients such as Mercedes-Benz, Adidas, and Coca-Cola, and collaborating with prominent film directors.

His recent research initiatives include the Future Archeologies project, presented at HICSS, and speculative design workshops with Constructlab and the Hasso Plattner Institute. He is currently leading the transformation of the Intermediales Design Master program into a forward-looking Strategy and Innovation program, reinforcing his commitment to evolving design education for future challenges.