معرفی
Aidan McGloin serves as a Lecturer in the Marketing Department at KEDGE Business School. Holding an MSc in International Business and Management from BEM Bordeaux and a BA in Economics and Public Policy from Leeds Metropolitan University, he brings extensive industry-academia crossover expertise developed since his 1998 start as a SABRE programmer/analyst for American Airlines.
His educational credentials include:
- MSc in International Business and Management, BEM Bordeaux, France
- BA in Economics and Public Policy, Leeds Metropolitan University, UK
McGloin's academic focus centers on practical business applications, specializing in sales and negotiation techniques, creativity and innovation management, and contemporary business leadership. His pedagogical approach emphasizes real-world scenario integration, preparing students for volatile market conditions through experiential learning frameworks that bridge theoretical concepts with operational execution.
Analysis of his recent case study publications reveals a concentrated research trajectory in negotiation dynamics across diverse contexts—from corporate remote work policies (TECHTOK case) to humanitarian crisis management (Kabul case). These works consistently address evolving business challenges in retail, real estate, and nonprofit sectors, demonstrating his commitment to developing pedagogically relevant, industry-responsive teaching tools.
Professional engagement extends beyond campus through freelance management training for Bordeaux enterprises since 2009, though specific grant details remain undocumented. His teaching methodology incorporates case-based advising while industry partnerships facilitate applied learning opportunities.
Current affiliations show no dedicated research laboratories, with professional activities centered on classroom instruction and corporate training collaborations.
