معرفی
Ahmet Kirca is an Associate Professor of Marketing and Director of the MSU-CIBER (International Business Center) at Michigan State University's Eli Broad College of Business. His research focuses on international marketing strategy, marketing research methodologies, and the impact of cultural and contextual factors on business decisions. He has conducted extensive meta-analytic studies exploring topics such as multinational firm performance, innovation adoption, and global retailing strategies.
As Director of MSU-CIBER, he leads initiatives to enhance global mindset development among students and professionals, supported by a $1.2M U.S. Department of Education grant. His work bridges theoretical frameworks with practical applications, particularly in understanding how firms navigate cultural diversity and institutional environments during international expansion.
Key research themes include the internationalization-performance relationship, contingency factors in new product launches, and the role of firm-specific assets in multinational operations. His publications often synthesize empirical evidence from diverse industries, such as automotive, retail, and construction, to provide actionable insights for global business strategies.
Dr. Kirca's contributions are recognized through his editorial roles in academic journals and his leadership in international business outreach programs. The MSU-CIBER center under his direction hosts annual case competitions and global conferences, fostering collaboration between academia, industry, and policymakers.
