معرفی
Dr. G. Tomas M. Hult is a Professor of Marketing at the Eli Broad College of Business, Michigan State University, specializing in international marketing, customer satisfaction, and supply chain management. He is also the director of the International Business Center, focusing on global trade and export strategies. His research emphasizes sustainability, strategic management, and business model innovation in global contexts.
Education & Roles:
- PhD in Marketing (not explicitly stated, inferred from expertise)
- Director, International Business Center
- Member, World Economic Forum Expert Network
- Member, United Nations World Investment Forum Expert Network
Research Interests:
Dr. Hult’s research spans international business strategies, customer satisfaction measurement (e.g., ACSI), and sustainability-focused innovations. He explores cross-border marketing ecosystems, supply chain collaboration, and the impact of global crises on customer-firm relationships. His work integrates economic theories with ethical and sustainable practices, emphasizing how firms balance profit and social responsibility.
Publications & Awards:
Key contributions include over 150 scholarly articles and books, including The Reign of the Customer. He received the 2016 Academy of Marketing Science/CUTCO-Vector Distinguished Marketing Educator Award. His research on circular economy models and fast fashion overstock management has influenced both academia and industry.
Grants & Initiatives:
- Recipient of a federal grant to operate the Center for International Business Education and Research (CIBER)
- Advisor on global trade policies and export strategies for SMEs
- Co-developer of the American Customer Satisfaction Index (ACSI)
Labs & Teams:
He leads the International Business Center, which supports export development and provides resources to small businesses. Collaborates with global networks like the World Economic Forum to shape international business policies.
