معرفی
Assoc. Prof. Dr. Ahmet Ertugan serves as a full-time Associate Professor and Head of the Marketing Department at Near East University, where he has maintained continuous faculty service since 1995 and attained his associate professorship in 2021.
His academic credentials include:
- BA in Industrial Management (1980)
- Postgraduate Diploma in General Management (1982)
- MBA from University of East London (1990)
- Doctorate from Near East University
Dr. Ertugan's research program critically examines water marketing frameworks, marketing orientation dynamics, and statistical methodologies in marketing analysis. He actively explores evolving domains including social media marketing strategies and artificial intelligence integration in consumer behavior modeling, with publications contributing to international academic discourse.
His departmental leadership combines extensive teaching experience—including over twenty years conducting specialized seminars on public relations and interpersonal communication for external institutions—with active research output. As department head, he shapes pedagogical approaches and research directions while maintaining direct engagement with marketing industry developments.
