Ahmed Khwaja

Ahmed Khwaja is a Professor of Marketing, Business & Public Enterprise at the Judge Business School, University of Cambridge. His work bridges theoretical rigor with practical applications in market dynamics, healthcare systems, and social enterprises in emerging economies.

• Academic Affiliation: Judge Business School, Cambridge
• Highest Degree: PhD from University of Minnesota

Research Interests: His primary focus lies in marketing strategy and quantitative marketing, with emphasis on:

• Structural modeling of healthcare markets (moral hazard, adverse selection)
• Pharmaceutical R&D dynamics and alliance impacts
• Employee-customer satisfaction linkages
• Retail chain expansion and market dominance
• Double bottom-line challenges in social enterprises
• Econometric methods: matching estimators, dynamic games, reinforcement learning

Publication Trends: His research spans healthcare economics, retail dynamics, and econometric methodologies. Recent work (2025) analyzes ACA policy impacts on willingness-to-pay, while earlier studies explore topics like medication adherence, retail expansion, and behavioral economics of smoking. The majority of his 2018 publications focus on market entry spillovers, employee engagement impacts, and pharmaceutical innovation patterns.