Agnieszka Małecka

Agnieszka Małecka, PhD, is a Researcher at the Department of Organizational Relations within the Faculty of Informatics and Communication at the University of Economics in Katowice. Her work bridges Economics and Finance (50%) with Management and Quality Studies (50%), focusing on collaborative consumption, sustainability, consumer behavior, and ESG frameworks.

• PhD in 2024

Research Interests
Agnieszka investigates how collaborative consumption models reshape modern economies, emphasizing sustainable practices and ethical decision-making. Her work explores Generation Z's engagement with informal markets, consumer resistance in globalized contexts, and the role of ESG principles in driving social innovation. She also analyzes greenwashing transitions to authentic B2B sustainability strategies and the cultural dimensions of Confucian negotiation ethics.

Article Trends
Her publications (2014–2025) track the evolution of collaborative consumption from niche sharing practices to strategic ESG-aligned operations. Recent work examines informal economies through a sustainable consumption lens, while earlier studies focus on social identity, medical equipment sharing, and dynamic marketing capabilities in digital platforms.