Agata Gąsiorowska

Professor Agata Gąsiorowska is a psychologist specializing in economic psychology at SWPS University’s Faculty of Psychology in Wrocław. She holds roles as Vice-Director of the Institute of Psychology and Dean's Representative for Research and Development. Her research focuses on consumer behavior, psychological value of money, and individual differences in money attitudes. She leads projects like 'The Symbolic Meaning of Money and Control' funded by the National Science Centre (NCN).

Education & Roles:
- Vice-Director, Institute of Psychology
- Dean's Representative for Research, Faculty of Psychology in Wrocław
- Principal Investigator in NCN-funded research projects

Research Interests:
- Monetary psychology, impulse buying, market relationships, and child economic behavior. She explores how money influences behavior, emotions, and social interactions, emphasizing its symbolic roles beyond transactional use.

Key Achievements:
- Elected President of the International Association for Research in Economic Psychology (IAREP, 2026–2028)
- Authored books: Psychologiczne znaczenie pieniędzy (2014) and Pieniądze albo życie (2024)
- Published in journals like Journal of Personality and Social Psychology and Psychological Science

Labs/Teams:
- Center for Research in Economic Behavior (CREB), SWPS University
- Collaborates internationally with institutions like University of Illinois at Chicago and University of Minnesota.