Adrian Trifan

Adrian TRIFAN is a Professor at the University of Brasov, affiliated with the Department of Finance, Accounting and Economic Theory within the Faculty of Economic Sciences and Business Administration. His research focuses on management accounting methodologies, performance measurement systems, and the integration of mathematical models into economic analysis. He also explores digitalization trends in Central and Eastern Europe, consumer behavior in e-commerce contexts, and sustainable development strategies driven by technological innovation.

Trifan's academic contributions span over two decades, with notable work on accounting treatments for financial assets, inventory management practices, and the application of emerging technologies like Augmented Reality in corporate promotion. He has collaborated on projects analyzing health perception impacts of new technologies across EU nations and evaluating green consumption patterns among Romanian youth. His work bridges theoretical frameworks with practical business challenges, emphasizing empirical research in regional development and SME competitiveness.

His publications demonstrate interdisciplinary reach, linking accounting practices to broader economic indicators and digital transformation. While no specific awards are listed, his extensive publication record reflects sustained academic impact in finance, management accounting, and tech-driven economic analysis. Advising activities are not detailed in the provided materials, though his research collaborations suggest involvement in guiding academic projects related to his core specialties.