Adrian F. Ward

Adrian F. Ward is an Associate Professor in the Department of Marketing at the University of Texas at Austin. His research examines technology-cognition interactions, focusing on three primary domains:

• How "new" technology affects outputs of "old" cognitive systems
• Consumer financial decision-making limitations
• "Flexible morality" and mind-perception dynamics

Ward's empirical approach combines cognitive/social psychology with behavioral economics and human-computer interaction. Key findings include:

• Sharing online content without reading creates illusory knowledge (JCP 2023)
• Smartphone presence impairs cognitive capacity (JACR 2017)
• Childhood adversity alters pandemic scam susceptibility (JACR 2020)

His scientific awards include:

• Amplify Award for Fostering Diversity & Inclusion (2021)
• Poets & Quants "Best 40 Under 40" (2020)
• McCombs CBA/Trammell Award (2019)
• Four BBA Faculty Honor Roll recognitions (2016-19)

Teaching excellence recognized through 4.8+ average evaluations across all levels.