Adele Doran

Adele Doran is a researcher and consultant specializing in sustainable outdoor recreation and adventure tourism. She holds roles as Associate Head of the Social and Economic Research Institute and Research & Innovation Lead in the Sheffield Business School at Sheffield Hallam University. Her work focuses on participant experiences, nature connection, responsible recreation, and equity in the outdoor sector. She has extensive experience in project leadership, collaborating with organizations like Natural England and the British Mountaineering Council.

Education includes a PhD, MSc, PGCE PCET, and BA (Hons). Research methods include survey research, ethnography, and social media analysis. Key projects include evaluating camping’s mental health benefits and analyzing climber market segmentation. Doran is an Associate Editor of the World Leisure Journal and sits on editorial boards and industry committees, including the British Mountaineering Council’s Equity Steering Committee.

Her research interests span leadership in outdoor sectors, media marketing, and decent work practices. She supervises postgraduate students and examines doctoral theses, focusing on topics like cycling tourism and para sport pathways. Doran’s work emphasizes sustainability, equity, and the intersection of tourism with well-being and environmental stewardship.