Adam Schrag

Adam Schrag is a Senior Lecturer in the Department of Strategic Management and Entrepreneurship at the Carlson School of Management, University of Minnesota. His academic work bridges communication, visual rhetoric, and media studies, with a focus on practical applications in business and intercultural contexts.

• Education: Ph.D. in English (2013) and B.A. in English & Philosophy (1997)

Schrag specializes in Plain English, International English Style, slide design, visual rhetoric, intercultural communication, and multimedia storytelling. His research examines how visual media shapes perception, including studies on Instagram photography, Powerpoint’s role in risk communication, and visuality in the 'Screenic Era'—a concept he developed to describe contemporary screen-dominated sensory experiences.

His publications highlight intersections between visual culture, technology, and communication. Notably, he analyzes cinematic techniques in Alfonso Cuarón’s films, the ethics of war photography, and the evolution of visual storytelling in digital environments. Schrag’s work spans disciplines like media theory, military studies, and network ecologies.