معرفی
Adam Joinson is Professor in the Management Information, Decisions & Operations department at the University of Bath's School of Management. He directs the Applied Digital Behaviour Lab and serves as co-Director of the Bath Institute for Digital Security and Behaviour (IDSB), while also leading the ESRC Digital Security by Design Social Science Hub+ ('Discribe') and contributing to the EPSRC CRANE Network Plus leadership team. His research bridges computational and social sciences, focusing on human-technology interaction with specific expertise in privacy, self-disclosure, cybersecurity, and social influence patterns.
Professor Joinson's interdisciplinary research examines how system design influences human behavior across digital contexts. His work spans privacy behaviors, cyber-security practices, social relations in online environments, and computational social science applications. He specializes in analyzing the psychological mechanisms behind online influence, manipulation techniques, and security decision-making processes, with significant contributions to understanding cyberdeviance trajectories and bystander intervention in online harassment scenarios.
- ESRC Digital Security by Design Social Science Hub+ Director
- Co-Director of Bath Institute for Digital Security and Behaviour
- EPSRC CRANE Network Plus Leadership Team
- Principal Investigator on multiple ESRC/EPSRC-funded projects
His research program has secured funding from major organizations including ESRC, EPSRC, EU, British Academy, DSTL, and UK Government. Current projects include 'ESRC IAA - Carrier: An Open-Source Platform for Exploring Online Interaction with LLM-Integrated Messaging' (2025-2026), 'Reactions to Intragroup Threat - Phase 2' (2025), and 'Cyber Statecraft in an Era of Systemic Competition' (2023-2025). He actively supervises doctoral students interested in computational-social science boundary research.
Professor Joinson leads the Applied Digital Behaviour Lab, which focuses on experimental and computational approaches to understanding digital behavior. His team develops innovative methodologies including simulation games for cybersecurity training and linguistic analysis tools for detecting online risk signals. Current initiatives explore the intersection of AI integration in communication, conspiracy theory stabilization through internet memes, and the psychological dimensions of cyber-resilience.
