巫立宇

巫立宇 is a full Professor in the Department of Business Administration at National Chengchi University's College of Commerce in Taipei, Taiwan. With over two decades of academic career progression from Associate Professor (2008) to full Professor (2010-present), he has established himself as a leading scholar in business administration with particular expertise in sales, customer relationship management, international business, and strategic marketing.

His research interests center on buyer-seller relationships, strategic orientations, innovation management, and resource-based perspectives in business contexts.

• Specializes in the dynamics of customer relationship management and strategic marketing
• Expert in international business operations and channel management
• Research focuses on asset specificity, trust, and commitment in business relationships
• Investigates the connections between perceived value, transaction costs, and customer behavior

Professor Wu has published extensively in top-tier international journals including Journal of Business Research (with multiple publications), Industrial Marketing Management, Marketing Intelligence and Planning, and British Journal of Management. His research demonstrates a consistent focus on understanding business relationships from multiple theoretical perspectives including transaction cost economics, resource-based view, and dynamic capabilities theory.

Scientific Recognition:

• Named among Global Top 2% Scientists by Stanford University
• Recognized as one of Asia's Top 100 Marketing Scholars (2017)
• Multiple National Science and Technology Council Research Awards
• Served as Associate Editor for Journal of Business Research (2007-2016)

Professor Wu has demonstrated exceptional teaching performance, receiving numerous teaching excellence awards across multiple academic years. His commitment to both research excellence and quality education has made him a respected figure in Taiwan's business academia.