Mark Leach

Mark Leach is the Mendicino Family Chair in Sales and Salesmanship and Professor of Marketing at the University of Wyoming. He holds a Ph.D. from Georgia State University and a BS from the University of Arizona.

Research focuses on business-to-business marketing, sales force management, and customer relationship development. His work examines strategies for maintaining profitable buyer-seller relationships and sales training effectiveness.

Publications demonstrate consistent focus on customer reacquisition strategies, cross-cultural sales approaches, and relationship management in evolving markets. Recent work explores psychological factors in buyer decision-making processes.

Leach mentors multiple doctoral students in marketing and serves on editorial boards for the Journal of Marketing Theory and Practice and Journal of Business-to-Business Marketing. He received the Marvin Jolson Award for impactful sales management research.