David NoyceView profile
Professor
David Noyce is a Professor and Executive Director of the Traffic Operations and Safety (TOPS) Laboratory at the University of Wisconsin-Madison's Department of Civil & Environmental Engineering. He also serves as Associate Director of the Safety Research Using Simulation (SaferSIM) Center, a University Transportation Center. His work focuses on transportation safety, traffic operations, and automated/connected vehicle systems. Key roles include leading over $35M in research since 2003 through the TOPS Lab and advancing technologies like V2V/V2I communication, winter maintenance strategies, and work zone safety. Education: PhD (Texas A&M, 1999), MS (Civil Engineering, UW-Madison, 1995), MBA (UW-Whitewater, 1994), BS (UW-Madison, 1984). Research interests span traffic control devices, driver behavior analysis, crash reconstruction, and multi-modal transportation systems. He pioneered the national implementation of flashing yellow arrow signals and developed the Wisconsin Connected and Automated Transportation Consortium. Current projects include C-V2X localization frameworks, automated vehicle safety testing, and winter maintenance efficiency. Recognized with 20+ awards, including ITE and ASCE Fellowships and the Dr. Arthur F. Hawnn Professorship. His labs offer full-scale driving simulators and field-testing capabilities for real-world validation of innovations.











