Cristiana Cerqueira LealView profile
Assistant Professor
Cristiana Cerqueira Leal serves as Assistant Professor in the Management Department at the University of Minho, Portugal, holding this position continuously since 2000. Her academic profile centers on behavioral finance and sustainable investment practices within management science. Her educational foundation includes a Ph.D. in Business Administration (Finance) from the University of Minho. Research Focus: Dr. Leal investigates psychological influences on financial decisions through three interconnected domains: (1) Behavioral Finance examining cognitive biases in individual investor trading patterns, particularly disposition effects and repurchasing behaviors in Portuguese markets; (2) Sustainable Finance analyzing ESG integration and green investment strategies; and (3) Nudging Applications developing choice architecture interventions for sustainable financial behavior using AI-driven approaches. Her recent work emphasizes media effects on crowdfunding success and sustainable transitions in higher education. Publication Trajectory: Her scholarly output shows increasing specialization in sustainable finance since 2020, with 7 of 13 publications (2020-2024) addressing ESG, nudging, and sustainability. The research demonstrates methodological diversity spanning journal articles, book chapters, and Portuguese-language academic works, with strong emphasis on practical applications for financial markets and policy design. Research Funding: Dissociando a solidão do envelhecimento (2023-2024): Fundação para a Ciência e a Tecnologia (FCT) grant PTDC/2022.07029.PTDC examining multimodal approaches to aging and loneliness Individual investors' buying and selling behaviour (2007-2011): FCT grant PTDC/GES/73012/2006 analyzing Portuguese stock market trading patterns






