Senad Bušatlić

Dr. Senad Bušatlić serves as a Full Professor of Management, Organization, and Strategy at the International University of Sarajevo (IUS), where he holds key administrative roles including Head of the Department of Economics and Management, Coordinator of the Leadership and Entrepreneurship Center, and active IUS Senate member. His extensive leadership extends to former positions as Vice Rector, Vice Dean, and Acting Dean, significantly shaping university strategy and policy implementation since 2010.

His research spans Management, Strategy, Leadership, and Innovation with regional focus on Bosnia and Herzegovina. Core interests include organizational performance, tourism innovation, quality assurance, and human resource management, addressing practical business challenges in post-conflict economies and multinational contexts. His work bridges theoretical frameworks with real-world applications in public and private sectors.

Recent publications reveal evolving research trajectories toward technology integration (IoT, blockchain in smart cities), value-based leadership models, and cross-cultural management studies. His 50+ scientific papers demonstrate consistent focus on leadership dynamics, employee engagement, and strategic management applications across hospitality, banking, and healthcare sectors in the Balkans.

Dr. Bušatlić has mentored 30 graduate students while leading four major multi-stakeholder research projects involving hundreds of participants. His industry background includes executive roles at Coca-Cola, Procter & Gamble, and Henkel, providing practical insights that inform his academic work and grant-funded initiatives on organizational development.

Through the Leadership and Entrepreneurship Center, he cultivates academic-industry partnerships that drive leadership development programs, entrepreneurial training, and innovation ecosystems connecting IUS students with regional business communities.