Nikola VangelovView profile
Associate Professor
Nikola Vangelov serves as Associate Professor in the Department of Communication, Public Relations and Advertising at Sofia University, where his academic work centers on the intersection of advertising theory, digital innovation, and historical communication practices. His research particularly examines technological applications in advertising within smart city environments and social media ecosystems. His scholarly focus spans digital advertising methodologies, influencer marketing dynamics, political communication frameworks, and the historical evolution of advertising in Bulgaria. Key contributions include analyses of AI-driven out-of-home advertising, metaverse marketing strategies, and socialist-era propaganda techniques. His interdisciplinary approach bridges traditional advertising principles with emerging digital paradigms, emphasizing consumer engagement in technologically advanced urban contexts. Analysis of his 2022-2025 publications reveals a pronounced shift toward AI integration in digital out-of-home advertising, with significant contributions to understanding influencer marketing in book publishing and historical political communication in socialist Bulgaria. His work consistently demonstrates methodological rigor through critical reviews, historical analyses, and empirical studies of contemporary advertising phenomena, establishing him as a leading voice in Balkan advertising research.





