Nicole Koenig-LewisView profile
Professor
Professor Nicole Koenig-Lewis is a leading academic in Marketing at Cardiff Business School , with affiliations to the Centre for Climate Change and Social Transformations (CAST) and the International Society for the Circular Economy (IS4CE) . Her career spans over two decades, including roles at Swansea University and Cardiff University, culminating in her current professorship since 2023. Professor of Marketing - Cardiff Business School (2023-present) Reader in Marketing - Cardiff Business School (2018-2023) Senior Lecturer - Cardiff Business School (2016-2018) Research Focus : Her work bridges Sustainable Consumption , Access-Based Consumption , and Consumer Behavior Change , particularly through Sport/Cultural Events and Circular Economy frameworks. Recent projects include developing sustainability toolkits for rugby events and analyzing the psychological drivers of eco-packaging adoption. Publication Trends (2025-2019): Over 40 publications in journals like Journal of Business Research , European Journal of Marketing , and Journal of Environmental Psychology , with recurring themes in Behavioral Indicators , Event Sustainability , and Circular Consumption . Scientific Recognition : Recipient of multiple ESRC/UKRI grants, Outstanding Contribution Awards , and Best Paper Prizes . Notably led interdisciplinary teams to Highly Commendable 'Outstanding Partnership Impact' (2025) and 'Excellence in Environmental Sustainability' (2022) . Supervised 9 PhD students (current and past) Co-led 7 sustainability toolkits/conference impact projects Contributed to Routledge Companion to Marketing & Sustainability (2025) Labs & Collaborations : Co-founded the Cardiff University Festival Research Group , collaborating with organizations like The R&A , Pledgeball , and Welsh Government to transform events into sustainability catalysts. Currently mentors 4 active PhD students in circular economy and behavioral change.








