Find Academic Supervisors

• E-commerce
• Customer Experience Management
• Business Analytics
• +5 more

Dr. Mieczysław Pawłowski is an Assistant Professor at the Department of Information Systems and Logistics within the Faculty of Economics at Maria Curie-Skłodowska University (UMCS). Specializing in e-commerce, omnichannel distribution, and customer experience management, he teaches interactive courses for Erasmus+ students and Economic Analytics majors, focusing on digital business strategies and team-building in fast-growing organizations. Teaches Customer Experience Management in digital era (Erasmus+ program) Coordinates WordPress-based personal branding blogs at cxm.mietwood.pl Develops competencies in SEO, content marketing, and business analytics metrics Designs blockchain-focused curricula covering decentralized communication, digital currencies, and Ethereum His research explores customer analytics, circular economy applications, and machine learning in business contexts. He advocates for CSR/ESG reporting as a tool for environmental-friendly branding and investigates viral marketing strategies. Students engage in hands-on projects analyzing business lifecycle metrics like customer churn and lifetime value. Research Trends : Recent publications emphasize machine learning in customer segmentation, omnichannel integration challenges, and circular economy competitiveness models. His work bridges technical analytics with practical business transformation strategies, particularly in B2B e-commerce environments. Advising Approach : Through interactive seminars, he trains students in market research, business model benchmarking, and digital presence management. Projects include building personal branding blogs, analyzing search behavior in technical wholesale, and developing customer engagement strategies.

Danny GavinView profile

Adjunct Professor

• Digital Marketing
• Search Engine Optimization
• Social Media Marketing
• +7 more

Danny Gavin is an Adjunct Professor at the C. T. Bauer College of Business, University of Houston, where he teaches graduate-level courses in digital marketing, including Search Engine Marketing (MARK 7397) and Social Media Marketing (MARK 7332), as well as executive education in the Digital Marketing Certificate program. He is affiliated with the Department of Marketing & Entrepreneurship and brings extensive industry experience into the classroom. His research and professional expertise span digital marketing domains such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising on Google and Bing, social media advertising (Facebook, Instagram, Snapchat), Google Analytics, CRM systems, data mining, e-commerce solutions, web design, and online content management. He integrates real-world case studies from his entrepreneurial and consulting background into pedagogy. The recent publications listed reflect his focus on ethical business practices and customer-centric strategies during crises. Both articles, published in Forbes, emphasize leadership, trust-building, and strategic decision-making in digital business environments. Customer Service Lessons Learned In The Wake Of Hurricane Harvey (2017) Taking The High Road When Faced With Business Growth Decisions (2019) Danny Gavin has no listed scientific awards or formal research grants in the provided text. However, his professional accomplishments include growing Brian Gavin Diamonds into an Inc 5000 company and advising multiple startups. He is also the founder and chief strategist of Optidge, a Houston-based digital marketing agency. He is actively involved in professional organizations such as SearchHOU, HoustonIMA, and the American Marketing Association, contributing to the local and national marketing community. No formal lab or research team is mentioned, but his work is closely tied to industry practice and executive education.

• Project Management
• Higher Education
• Internet Marketing
• +3 more

Ferran Sabate Garriga is an Associate Professor at the Polytechnic University of Catalonia (UPC), affiliated with the Barcelona School of Informatics (FIB) and the Department of Business Organization. He leads research in the GRO (Organizational Research Group) and inLab FIB, focusing on project management, higher education innovation, internet marketing strategies, and decision-making processes in organizational contexts. His work bridges business strategy with information systems, emphasizing practical applications in SMEs and educational technology. He holds a Doctorate in Informatics from UPC and completed initial university teaching training. His research spans over 100 publications, including studies on social media impact, e-learning adoption, and sustainability competencies in engineering education. Notable contributions include analyzing social capital in tourism clusters, the effectiveness of corporate communication on social platforms, and the role of knowledge transfer offices in innovation ecosystems. Dr. Sabate has supervised doctoral theses on microentrepreneurship in Ecuador and e-learning system acceptance in universities. He has received awards for teaching quality and contributes to projects like MIND (Management, Innovation & Development) and initiatives enhancing STEM education through learning analytics. His work integrates interdisciplinary approaches, often collaborating with industry partners to address real-world challenges in organizational efficiency and digital transformation.

Lisa BellView profile

Associate Professor

• Digital Marketing
• Social Media Marketing
• Search Engine Optimization
• +3 more

Lisa Bell is an Associate Professor at the School of Business Leadership, serving as Program Director for the Marketing degree program and Director of Prior Learning Assessment, with extensive industry experience bridging academic theory and digital marketing practice. Her educational background includes: Associate in Science from Oklahoma City Community College Bachelor of Science in Behavioral Science and Ethics Master of Business Administration from Mid-America Christian University Master Certification in Digital Marketing from Walden University Doctorate of Business Administration (in progress) at Indiana Wesleyan University Her research focuses on applied digital marketing strategies, particularly SEO, PPC, and B2B techniques within the automotive sector, emphasizing project-based learning to translate classroom concepts into real-world business solutions for car dealerships and similar enterprises. No scientific awards were documented in the source material. Information regarding student advising and research grants was not provided in the available text. No laboratory facilities or research teams were mentioned in her professional profile.

Mohamad Al MaassaraniView profile

Lecturer

• Digital Marketing
• Social Media Management
• Search Engine Optimization (SEO)
• +3 more

Mohamad Al Maassarani is a Lecturer in Digital Marketing at The Claude Littner Business School, University of West London. With over six years of experience in media and digital marketing, he specializes in social media management, SEO, PPC advertising, data analysis, and web design. MSc Digital Marketing Management He has worked with high-profile politicians and NGOs to enhance their online presence, and previously served as a media consultant for Lebanon's Ministry of Technology and Investment and as a social media executive for Lebanon's ambassador to Germany. Courses taught: MSc Digital Marketing, BSc (Hons) Marketing and Social Media, BA (Hons) Business Studies with Digital Marketing

Gemma PybusView profile

Senior Lecturer

• Digital Marketing
• Email Marketing Automations
• Data Analytics
• +3 more

Dr. Gemma Pybus is a Senior Lecturer in Digital Marketing at The Claude Littner Business School, University of West London. With over 20 years of experience as a technical copywriter and 10 years as director of a successful digital marketing agency, she specializes in enhancing online presence for businesses ranging from sole traders to international corporations. Her expertise spans email marketing automations, data analytics, web development , and search engine optimization . She has delivered global training in these areas and combines practical industry knowledge with academic roles in higher education. Scientific Awards: Finalist, STEM Academic of the Year (2022, FDM’s Technology Awards) Courses Taught: MSc Digital Marketing BSc (Hons) Marketing and Social Media PhD Business

Fahrettin HorasanView profile

Associate Professor

• Machine Learning
• Data Security
• Recommender Systems
• +3 more

Dr. Fahrettin Horasan is an Associate Professor in the Department of Computer Engineering at the Faculty of Engineering and Natural Sciences . His research focuses on applied computational methods in data security, machine learning, and information retrieval systems. Specialized in medical image watermarking and encryption using matrix decomposition techniques (SVD, ULV) Developed novel collaborative filtering recommender systems with hybrid approaches and matrix approximation Contributions in sentiment analysis for healthcare and e-commerce domains His recent publications highlight interdisciplinary work combining cryptology, biomedical imaging, and large-scale data processing. Notable methods include chaotic system-based encryption, latent semantic indexing, and gradient boosting for darknet traffic analysis. While specific awards, educational background, and student advisement details are not publicly detailed in the provided texts, his technical output reflects active engagement in computational science advancements.

• Digital Accessibility
• Human-Computer Interaction
• User Experience (UX)
• +5 more

Rubén Alcaraz Martínez is an Associate Professor at the Department of Library Science, Documentation and Audiovisual Communication at the University of Barcelona's Faculty of Information and Audiovisual Media. He teaches in the bachelor's degree in Information Management and Digital Documentation, the master's degree in Digital Content Management, and the master's degree in Digital Humanities at UB, while also collaborating with UPF on master's programs in Search Engines, Digital Documentation, and UX, as well as with EINA (UAB) on Graphic Design and Art and Design Research programs. Doctor in Engineering and Information Technologies (UdL) Master in Digital Content Management (UB/UPF) Diploma in Library Science and Documentation (UB) Senior Technician in Web Application Development Alcaraz Martínez's research focuses on digital accessibility, human-computer interaction, usability and user experience (UX), digital repositories and libraries, and search engine optimization (SEO). His work demonstrates a strong commitment to inclusive design, particularly in making data visualizations accessible for people with low vision. He has pioneered methodologies for evaluating the accessibility of statistical charts and has explored the integration of search experience optimization (SXO) with information architecture and web accessibility. His recent publications (2023-2025) reveal a research trajectory centered on practical applications of digital humanities, with particular emphasis on accessibility challenges in data visualization, SEO ethics, and the intersection of AI with design practices. His work bridges theoretical frameworks with practical implementation, often involving user testing and real-world applications. The publications span multiple disciplines including information science, human-computer interaction, digital humanities, and media studies, demonstrating his interdisciplinary approach to digital information systems. Rubén Alcaraz Martínez is actively involved in the Adaptabit and Culture and Digital Content research groups at the University of Barcelona. He has previously served as a member and coordinator of the COBDC's Free Software Working Group for Information Professionals and has provided consulting services related to web accessibility for public administration and SEO for both public and private companies. His work extends to the development of teaching materials on accessible document composition, color contrast in web accessibility, and accessible data visualizations through the Open University of Catalonia (FUOC).

Ariadna Fernandez-PlanellsView profile

Lecturer

• New Media
• Social Movements
• Youth Studies
• +4 more

Ariadna Fernandez-Planells is a Lecturer at Universitat Internacional de Catalunya in Barcelona, Spain, specializing in youth information behavior linked to social movements. Her academic affiliations include Universitat Politècnica de València (Departamento de Comunicación Audiovisual, Documentación e Historia del Arte) and Pompeu Fabra University (Communication). She earned a PhD in Social Communication under Supervisors Carles Feixa and Mònica Figueras. Her research interests span New Media , Social Movements , Youth Studies , Media Studies , Television Studies , and Digital Media . Recent publications focus on ethical design in mobile applications, journalism innovation, gang behavior in digital contexts, media consumption trends, and tourism communication strategies. Consumer-based brand equity in polarized media markets Longitudinal studies of youth media habits (15M and Umbrella movements) Educational podcasting and student prosumer dynamics Transnational gang mediation via social media Scientific recognition includes the FPU Fellowship (2020) , UIC Barcelona Outstanding Researcher award (2022) , and Premio a la Excelencia Docente (2021) . Her work addresses the intersection of technology, education, and political engagement, with over 30,000 public views and 23 co-authored publications.

Christoph BaurView profile

Professor

• Digital Marketing
• Search Engine Optimization
• Online Marketing
• +2 more

Christoph Baur serves as a Professor in the Department of Computer Science at the Technical University of Applied Sciences Augsburg. His primary appointment resides within the Faculty of Computer Science, where he contributes to both Bachelor's and Master's degree programs including Computer Science (B.Sc./M.Sc.) and Business Information Systems (M.Sc.). His research and professional expertise focuses on Digital Marketing , specifically Search Engine Optimization (SEO) and Online Marketing strategies. This specialization bridges academic theory with industry practice through his active consultancy work. Professor Baur maintains strong industry connections through his professional platform bitsandpassion.com, which informs his teaching methodology and ensures curriculum relevance. His work emphasizes practical application of digital marketing techniques within information systems contexts. He actively engages with students through core computer science programs and contributes to the university's applied research initiatives. His teaching philosophy integrates real-world digital marketing challenges into academic coursework.

Jonathan SimonView profile

Part-Time Lecturer

• Digital Marketing
• Social Media Marketing
• Mobile Marketing
• +5 more

Jonathan Simon serves as a Part-time Professor and Director of Marketing & Communications at the Telfer School of Management, University of Ottawa, teaching digital marketing across BCom, MBA, EMBA, and Digital Marketing Certificate programs while leading the school's marketing strategy and brand development. His educational background includes: BA from University of Florida MBA from Telfer School of Management, University of Ottawa Simon's expertise centers on practical digital marketing disciplines, with deep specialization in: Digital Marketing Strategy Social Media Strategy & Platform Management Mobile Marketing Execution Content Marketing Development eCommerce Optimization Programmatic Advertising Systems Email Marketing Campaigns Search Engine Optimization (SEO) In his administrative role, he oversees the marketing team responsible for the Telfer School's brand vision, program marketing, research promotion, and engagement activities for development initiatives.