About
Dr. Gemma Pybus is a Senior Lecturer in Digital Marketing at The Claude Littner Business School, University of West London. With over 20 years of experience as a technical copywriter and 10 years as director of a successful digital marketing agency, she specializes in enhancing online presence for businesses ranging from sole traders to international corporations.
Her expertise spans email marketing automations, data analytics, web development, and search engine optimization. She has delivered global training in these areas and combines practical industry knowledge with academic roles in higher education.
Scientific Awards:
- Finalist, STEM Academic of the Year (2022, FDM’s Technology Awards)
Courses Taught:
- MSc Digital Marketing
- BSc (Hons) Marketing and Social Media
- PhD Business
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