Stefanie RobinsonView profile
Assistant Professor
Stefanie Robinson is an Assistant Professor of Marketing at the Poole College of Management, NC State University. Her research focuses on consumer behavior and marketing strategies, particularly in areas such as corporate social responsibility (CSR), cause-related marketing, and sustainable product adoption. She holds a Ph.D. in Marketing from the University of South Carolina (2012). Her work examines how consumers respond to marketing tactics involving delayed delivery incentives, green packaging, and CSR messaging. She explores topics like the psychological impact of donation requests, brand differentiation through ethical practices, and the role of message specificity in consumer trust. Her research bridges theoretical insights with practical applications in retail, non-profit partnerships, and environmental advocacy. Robinson’s articles span topics from round-up donation strategies to the challenges faced by mainstream green brands. She has contributed to understanding how framing and individual traits influence adoption of sustainable products like biofuels. Her work often highlights the intersection of consumer psychology and ethical business practices. While no awards or grants are explicitly listed, her research trajectory suggests contributions to both academic and applied marketing domains. She is affiliated with the Poole College of Management’s marketing department and is based in Raleigh, NC.
