Olga KhessinaView profile
Associate Professor
Olga Khessina is an Associate Professor of Business Administration at the University of Illinois at Urbana-Champaign's Gies College of Business. She currently serves as Director of Graduate Studies and has held academic roles at Cornell University and Georgetown University. Her research focuses on organizational and industrial evolution, product naming strategies, market stigma, and regional identities in industries like craft beer, medical cannabis, and biotechnology. Khessina has been recognized with awards including the ISOI Best Paper Award (2025) and has advised on grants from the Gies College of Business. She teaches courses on organizational design, graduate research methods, and organizational behavior. Education Ph.D., Business Administration, University of California at Berkeley, 2003 M.A., Sociology, Columbia University, 1998 Specialist, Sociology, Moscow State University, 1995 Research Interests Khessina explores how organizational identities and naming strategies influence market dynamics, particularly in controversial or emerging industries. Her work examines stigma reduction in medical cannabis markets, the role of emotional branding in craft beer, and the impact of political polarization on industry legitimacy. She also investigates regional industrial clusters and their cultural embeddedness, such as the co-evolution of movie theaters and television programming industries. Awards & Grants ISOI Best Paper Award (2025) Gies Research Grant Awards (2024, 2025) Nominated for Excellence in Graduate Mentoring (2023) Advising & Service As Director of Graduate Studies, Khessina oversees doctoral training and curriculum development. She has reviewed grants and serves on editorial boards, including for Organization Science (2012–2023). Her advising focuses on balancing innovation risks and organizational survival in high-velocity markets. Labs/Teams Khessina collaborates with interdisciplinary teams on projects like Conquering the Divide (medical marijuana destigmatization) and Roadblock on the Highway to Heaven (religious effects on controversial industry clusters).







