Katja GelbrichView profile
Professor
Prof. Katja Gelbrich is a Full Professor of International Management at the Catholic University of Eichstätt-Ingolstadt, leading the Department of Business Administration and International Management. She coordinates academic programs including the Bachelor's in Management & Marketing, a Master's Double Degree with Toulouse Business School, and doctoral studies. Educational Background: PhD in Marketing from University of Stuttgart (2001–2006) Postdoc in Business Administration at University of Stuttgart (2002–2006) Diploma in Business Administration from TU Dresden (1995–1997) Undergraduate studies in Business, Korean and Japanese Studies at Humboldt University Berlin (1990–1995) Research Focus: Her work centers on automated agents in marketing, digital services, cross-cultural consumer behavior, and service recovery strategies. Key areas include robotic customer service agents, virtual companions in e-commerce, and cross-national product recall management. Awards & Recognition: 2023 Best Conference Paper Award (Hanoi) 2022 Best Paper in Track Award (Glasgow) 2015 Teaching Excellence Award (Eichstätt) 2005 Textbook Award for Intercultural Marketing Professional Experience: Prior roles include Full Professor at TU Ilmenau (2006–2011) and managing a market research firm (2001–2006). She has held leadership positions in data mining at DaimlerChrysler and rejected multiple chaired professorships at other universities.














