Milica VasiljevicView profile
Professor
Professor Milica Vasiljevic is a faculty member in the Department of Psychology at Durham University and a Fellow of the Wolfson Research Institute for Health and Wellbeing. She joined Durham in 2018 and holds an honorary position as a Senior Visiting Fellow at the University of Cambridge, continuing collaborative work initiated during her prior role as a Senior Research Associate at Cambridge's Institute of Public Health. Her research applies social psychology principles to investigate how environmental cues (e.g., advertising, labeling) influence health behaviors—such as dietary choices, alcohol consumption, and tobacco use—and designs interventions to improve public health and reduce inequalities. She employs laboratory, online, and field experiments with stratified population samples, focusing on socio-economic disparities. A secondary research strand develops interventions to promote societal equality and egalitarianism. Analysis of her 15 most recent publications reveals interdisciplinary work spanning health psychology, environmental sustainability, and social justice. Predominant themes include: experimental studies on warning labels (meat/alcohol), policy-driven public health interventions, socio-economic determinants of mental health, and qualitative explorations of resource inequity. Methodologies emphasize randomized trials, meta-reviews, and geosocial analysis. She supervises postgraduate research students, including Kingsley Boateng. Her work has been funded by the National Institute for Health Research (NIHR) and contributes to national/international health policies.
