Frauke SanderView profile
Professor
Prof. Dr. Frauke Sander is a Professor of General Business Administration at Hochschule Pforzheim (Pforzheim University) in Germany. She holds a dual affiliation within the Business School and has expertise in strategic management, sustainability, and technology-driven decision support. Her academic career includes roles as Interim Professor at Pforzheim University (2014–2016) and research assistantships at Ludwig-Maximilians-University Munich (2000–2004), where she completed her doctorate on premium brands. Educational Background: Master’s in Business Administration from Westfaelische Wilhelms University Muenster and Copenhagen Business School Doctorate (Dr. rer. pol.) from Ludwig-Maximilians-University Munich, specializing in premium brand dynamics Postgraduate Master of Business Research (2004) Research focuses on: Sustainability strategies in marketing and corporate social responsibility Impact of digitization/AI on strategic decision-making Consumer perception of ethical/sustainable brand communication Authentic brand activism vs. 'woke washing' Professional Experience: Deloitte Consulting (2006–2014): Corporate & Market Strategy consulting for manufacturing clients Freelance management consultant in Germany/Panama for the Forest Stewardship Council Contributions to cooperative finance research via Hohenheimer Genossenschaftsforschung series Teaching emphasizes strategic management fundamentals alongside specialized modules in project management, business research, and consulting methodologies.









