Frauke Sander

Prof. Dr. Frauke Sander is a Professor of General Business Administration at Hochschule Pforzheim (Pforzheim University) in Germany. She holds a dual affiliation within the Business School and has expertise in strategic management, sustainability, and technology-driven decision support. Her academic career includes roles as Interim Professor at Pforzheim University (2014–2016) and research assistantships at Ludwig-Maximilians-University Munich (2000–2004), where she completed her doctorate on premium brands.

Educational Background:

• Master’s in Business Administration from Westfaelische Wilhelms University Muenster and Copenhagen Business School
• Doctorate (Dr. rer. pol.) from Ludwig-Maximilians-University Munich, specializing in premium brand dynamics
• Postgraduate Master of Business Research (2004)

Research focuses on:

• Sustainability strategies in marketing and corporate social responsibility
• Impact of digitization/AI on strategic decision-making
• Consumer perception of ethical/sustainable brand communication
• Authentic brand activism vs. 'woke washing'

Professional Experience:

• Deloitte Consulting (2006–2014): Corporate & Market Strategy consulting for manufacturing clients
• Freelance management consultant in Germany/Panama for the Forest Stewardship Council
• Contributions to cooperative finance research via Hohenheimer Genossenschaftsforschung series

Teaching emphasizes strategic management fundamentals alongside specialized modules in project management, business research, and consulting methodologies.