Christine EckertView profile
Professor
Christine Eckert is a Professor of Marketing Analytics at the TUM School of Management (Technische Universität München). She holds a doctorate in economics from Goethe University Frankfurt am Main and has previously held academic positions at University of Technology Sydney and EBS University of Business and Law. Education: Mathematics (Johannes Gutenberg University Mainz, Christian-Albrechts University Kiel); Economics (Goethe University Frankfurt am Main) Her research focuses on quantitative modeling of market participants' decisions, spanning consumer financial behavior, strategic innovation decisions, and corporate social responsibility. She also explores methodological advancements in management research, particularly causal inference techniques. Notable contributions include serving as co-editor for Big Data and Business Analytics (Journal of Business Research) and receiving an Australian Research Council Discovery Grant (2019-2021). Her work has been recognized with the Center for Financial Planning's Best Paper Award (2021). Key journals: Journal of the Academy of Marketing Science, Journal of Management, Journal of Marketing Research She contributes to academic governance through roles like Panel Member for New Zealand's Performance Based Research Fund (2018) and advisory board membership with Super Consumers Australia (since 2022).








