Anna S. MattilaView profile
Professor
Anna S. Mattila serves as the Marriott Professor of Lodging Management and Professor-in-Charge of the Graduate Program at Pennsylvania State University's School of Hospitality Management. Her research spans consumer behavior, service marketing, and cross-cultural studies with significant contributions to understanding emotions in service encounters and healthy eating behaviors. Education: B.S. from Cornell University M.B.A. from University of Hartford Ph.D. from Cornell University Her research focuses on service recovery , social media , servicescape , prosocial behaviors , emotions , and healthy eating . Recent work examines technology's role in service encounters (e.g., robot language styles, Apple Pay embarrassment), solo dining experiences, and health-conscious consumer choices. She employs cross-cultural methodologies to explore how gender, status perception, and cultural background shape service responses. Analysis of her recent publications (2019-2023) reveals a strategic shift toward technology-integrated service environments and health/wellness contexts . Key themes include consumer embarrassment in digital payments, anthropomorphism in service recovery, and sensory marketing (music/plate color effects). Her work consistently bridges hospitality management with fundamental consumer psychology principles. Scientific Awards: Research.com Business and Management Leader Award (2022-2025) As Professor-in-Charge of the Graduate Program, she oversees academic development while leading research in service marketing. Her grant-funded projects focus on social media impacts , service recovery mechanisms , and healthy eating interventions . Current investigations include donation appeals in CSR initiatives, solo dining experiences, and status effects in loyalty programs.








