Matias Thuen JørgensenView profile
Associate Professor
Matias Thuen Jørgensen is an Associate Professor and head of the Center for Tourism Research at Roskilde University, Denmark, within the Department of Social Sciences and Business. His interdisciplinary research bridges business studies, sociology, and human geography to examine tourism's societal impacts, with empirical focus on Chinese tourism markets and Nordic destinations. He holds a PhD in Tourism Management from The Hong Kong Polytechnic University (2017), awarded through the competitive Hong Kong PhD Fellowship Scheme. His educational foundation combines rigorous academic training with field expertise in tourism phenomena. The PhD research at Hong Kong Polytechnic University established his methodological approach to analyzing tourism distribution systems through Activity Theory and Actor-Network Theory frameworks. Jørgensen's research critically examines tourism's role in sustainable community development, emphasizing how mundane everyday experiences create destination value in Nordic contexts. His work explores social value creation through tourist-resident interactions, regenerative tourism models like CopenPay, and the socio-economic implications of tourism transitions in peri-urban areas. Key themes include the ethical dimensions of tourism development, community mobilization through social entrepreneurship, and the complex interplay between tourism policy and local realities. Analysis of his 15 most recent publications reveals dominant trends in regenerative tourism frameworks, micro-level host-guest interactions, and policy responses to overtourism challenges. His scholarship increasingly focuses on climate-responsive tourism models, ethical pricing mechanisms in aviation, and regulatory approaches to short-term rentals, demonstrating consistent evolution toward solution-oriented sustainability research. Notable recognitions include: Hong Kong PhD Fellowship Scheme (2014) Nomination for Danish National University Teaching Award (2023) Peter Keller Award (2022) Roskilde University Teaching Prize (2022) Teacher of the Year Award, Roskilde University (2022) As principal investigator on seven research projects totaling over 3 million DKK in funding, Jørgensen has secured grants from diverse sources including industry partnerships and public research councils. Current projects include the SeNSE initiative on sustainable nature-based tourism entrepreneurship and the Tourism Business Model Tool development. He actively supervises doctoral research on social value creation in urban tourism encounters while contributing to policy formulation through UNWTO engagements and frequent media commentary. Leading the Center for Tourism Research (CFTR), he fosters cross-disciplinary collaboration between academics, industry stakeholders, and policymakers. His recent activities include organizing the 2025 Academy of Management symposium on tourism transitions and establishing the 'Tourism and Everyday Life in Cities' research network, positioning CFTR at the forefront of contemporary tourism scholarship.













