Milena Micevski

Milena Micevski is an Associate Professor at the Department of Marketing at Copenhagen Business School (CBS), Denmark. She holds a PhD in Marketing Strategy from Loughborough University, UK, and serves as a Member of the B2B Marketing Research Cluster and Marketing Ethics Research Cluster at CBS. Additionally, she is an Associate Editor at Business Ethics, the Environment & Responsibility and an ad-hoc reviewer for leading journals and conferences like the American Marketing Association Conference.

• Education: PhD in Marketing Strategy (Loughborough University, UK)
• Previous Positions: Academic roles at the University of Vienna and Loughborough University, alongside industry experience with global firms like L'Oréal and family-owned businesses like Nikotex Carpets.

Her research focuses on B2B Sales Management, frontline employee dynamics, consumer decision-making, and ethical marketing practices. Key themes include stereotyping in service encounters, emotions in consumer behavior, and sustainable marketing strategies. Recent projects emphasize soil-friendly horticultural practices and the role of ethical frameworks in business.

Milena’s work has been recognized with awards such as the Best Doctoral Idea Award (2011) and a nomination for the Hans B. Thorelli Award (2019). Her publications span topics like customer attachment to service firms, sales ambidexterity, and CSR’s impact on brand evaluation.

• Grants & Projects: Leads initiatives like Hort2theFuture (soil-friendly practices) and explores consumer behavior in economically vulnerable contexts.
• Labs & Teams: Active in CBS’s B2B Marketing Research Cluster and collaborates with interdisciplinary teams on ethics and sustainability.