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Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.

• customer insights
• digital marketing
• pricing and product management
• +3 more

Prof. Mark Heitmann is a Professor of Marketing & Customer Insight at the University of Hamburg Business School. He holds a visiting appointment at Nova School of Business and Economics. His research focuses on AI-driven marketing strategies, social media analytics, brand equity, and consumer decision-making. He has held academic roles at institutions including the University of St. Gallen and Christian-Albrechts-University in Kiel before joining Hamburg in 2011. Academic Career: Holds a PhD (2004) and post-doctoral Habilitation (2007) from the University of St. Gallen. Visiting researcher at Columbia University and the Max Planck Institute for Human Development. Research Interests: Applications of artificial intelligence in marketing Social media and digital transformation Ethical consumer behavior Brand self-expression and visual design Marketing technology (MarTech) innovations Key Achievements: Over 20 peer-reviewed publications in top journals like Journal of Marketing Research and Harvard Business Review . Award-winning research includes the MSI/H. Paul Root Award and IJRM-EMAC Best Article Award. Active in translating research into scalable commercial solutions through software-as-a-service ventures. Team & Collaborations: Leads a research team including M.Sc. candidates Sammar Rath, Julia Rosada, Maximilian Witte, Tijmen Jansen, Claus Hegmann-Napp, and Magdalena Heynicke. Engages in interdisciplinary projects with industry partners.

• Artificial Intelligence in Marketing
• Social Media Marketing
• Brand Management
• +5 more

Prof. Dr. Ulrike Freitag is Director of the Leibniz-Zentrum Moderner Orient (Berlin) and holds a special professorship in Islamic Studies at Freie Universität Berlin. Her research focuses on social and cultural history of the Arab world, urban history, and transregional connections in the Indian Ocean. She has directed major projects like 'An Oasis Facing Globalisation: Hegra’s History since the 19th Century' and authored seminal works such as A History of Jeddah . Education: Habilitation (Islamic Studies, 2002, Bonn), PhD (1991, Freiburg), MA (1987, Freiburg). Key research stays include Damascus (1984-85, 1987-90), Yemen, and Southeast Asia. Research Interests: Urban development, migration networks, Ottoman heritage, Saudi state formation, and transregional Islamic dynamics. Current projects explore Jeddah’s urban history and transregional entanglements in the Arabian Peninsula. Engagement: Editorial roles for Journal of Arabian Studies , ZMO Studien , and advisory boards for institutions like the Leibniz Institute of European History. Awarded fellowships from Käthe-Hamburger Kolleg and LUCIS. Supervised over 20 doctoral theses on topics ranging from Ottoman governance to Gulf intellectual history. Publications: Over 150 articles, 8 monographs, and 6 edited volumes. Her work blends archival research with transregional perspectives, emphasizing marginalized voices and material culture. Recent focus on pandemic impacts and Saudi-Iranian geopolitical dynamics.

• Middle Eastern History
• Urban History
• Indian Ocean Studies
• +4 more

Prof. Jochen Hartmann holds the Digital Marketing professorship at the TUM School of Management (Munich). Previously, he was an assistant professor at the University of Groningen's School of Business and Economics and worked as a management consultant at McKinsey & Company. He earned his doctorate from the University of Hamburg and coordinated the DFG research group FOR 1452 (2019-2022). His research focuses on digital marketing and machine learning, particularly analyzing unstructured data (computer vision, NLP) and generative AI. Key themes include social media, algorithmic fairness, diversity in advertising, and human-machine interactions. Education: Ph.D. in Business Administration (University of Hamburg), Management Consulting experience at McKinsey & Company. Research interests combine cutting-edge AI techniques with marketing challenges. Recent work explores generative AI's impact on advertising, algorithmic bias in finance, and visual search innovations. His text/image mining studies rank among top-cited articles in marketing journals like the International Journal of Research in Marketing and Journal of Marketing Research. Awards include the EMAC-Sheth Sustainability Award, Lindau Nobel Laureate Meetings' Young Economist distinction, and multiple best dissertation awards. Grants: Led DFG-funded research group (2019-2022). Affiliated with Columbia Business School (visiting scholar) and Mannheim Business School (lecturer in machine learning). Labs/Teams: Active in interdisciplinary research groups focusing on AI applications in marketing and business analytics.

• Digital Marketing
• Machine Learning
• Computer Vision
• +7 more

Prof. Dr. Bernd Skiera holds the first chair for electronic commerce in Germany at Goethe University Frankfurt am Main since 1999. He serves on the board of efl - The Data Science Institute and the Schmalenbach Society, while representing Germany at the European Marketing Community (EMAC). Chair of Marketing, Goethe University Frankfurt am Main Board member, efl - The Data Science Institute National representative, European Marketing Community (EMAC) His research focuses on MarTech/SalesTech integration, customer value management, online advertising analytics, data-driven pricing models, and the economic implications of internet privacy regulations. He leads the ERC Advanced Grant project on cookie usage restrictions' economic consequences. Recent publications examine dynamic pricing in digital markets, competition visualization using big data, and AI applications in marketing analytics. The ERC Advanced Grant research has produced empirical analyses of GDPR impacts on advertising ecosystems. 2015 Journal of Marketing Best Paper Award 2013 International Journal of Research in Marketing Best Paper Award Multiple MSI/H. Paul Root Award recognitions He has mentored 17 doctoral students who became professors globally, including at London Business School and LMU Munich. His work bridges marketing analytics with financial valuation through customer equity modeling.

• Marketing Analytics
• Electronic Commerce
• Online Advertising
• +11 more

Christine Eckert is a Professor of Marketing Analytics at the TUM School of Management (Technische Universität München). She holds a doctorate in economics from Goethe University Frankfurt am Main and has previously held academic positions at University of Technology Sydney and EBS University of Business and Law. Education: Mathematics (Johannes Gutenberg University Mainz, Christian-Albrechts University Kiel); Economics (Goethe University Frankfurt am Main) Her research focuses on quantitative modeling of market participants' decisions, spanning consumer financial behavior, strategic innovation decisions, and corporate social responsibility. She also explores methodological advancements in management research, particularly causal inference techniques. Notable contributions include serving as co-editor for Big Data and Business Analytics (Journal of Business Research) and receiving an Australian Research Council Discovery Grant (2019-2021). Her work has been recognized with the Center for Financial Planning's Best Paper Award (2021). Key journals: Journal of the Academy of Marketing Science, Journal of Management, Journal of Marketing Research She contributes to academic governance through roles like Panel Member for New Zealand's Performance Based Research Fund (2018) and advisory board membership with Super Consumers Australia (since 2022).

• Marketing Analytics
• Quantitative Modeling
• Consumer Financial Decisions
• +4 more

Thomas Gunther is a Professor of Managerial Accounting and Control at the Department of Economics, Technical University of Dresden. His research focuses on business accounting, controlling of non-profit organisations, value-based management, and the evaluation of intangible resources. University: Technical University of Dresden Department: Department of Economics Academic Rank: Professor Gunther's work explores performance measurement systems, brand valuation, and time-oriented cost accounting, with empirical studies across German companies and the public education sector. He has led research groups on value-oriented leadership in SMEs and intangible assets in accounting. As a consultant, he works with medium-sized businesses and public institutions on implementing controlling systems, including AOK Saxony, Dresden Transport Company, and the Saxon State Ministry of Education. He serves as Managing Editor for the Journal of Management Control (JoMaC) and is a founding member of PRISMA (Centre for Sustainability Assessment and Policy) at TU Dresden.

• Business Accounting and Controlling
• Controlling of Non-Profit Organisations
• Value-Based Management and Controlling
• +5 more

Prof. Dr. Verena Hüttl-Maack holds the Chair of Marketing and Consumer Behavior at the University of Hohenheim's Faculty of Economics and Social Sciences. Her roles include academic leadership, research, and teaching in consumer behavior, brand management, and advertising effectiveness. She has been affiliated with the university since 2012, following her habilitation in 2013. Her research explores areas like curiosity-driven marketing, sustainability perceptions, and multilingual packaging effects. Education: Studied Business Administration at the University of Augsburg and University of Wales (UK). Doctorate (2010): Thesis on brand extensions. Habilitation (2013): University of Hohenheim. Research Interests: Her work focuses on the psychological and behavioral aspects of consumer decision-making, particularly how curiosity, language use, and brand messaging influence evaluations. Key themes include the role of art in advertising, competitive advertising effects, and sustainable consumption behaviors. Publications: Over 50 peer-reviewed articles in journals like Journal of Consumer Psychology , Psychology & Marketing , and International Journal of Advertising . Recent work addresses sustainability perceptions in food marketing and the impact of augmented reality on consumer experiences. Grants & Collaborations: Led projects on short food supply chains, consumer responses to multilingual packaging, and transformative consumer journeys. Collaborates internationally with institutions in Germany, Spain, Greece, and Hungary. Labs/Teams: Active in the Marketing and Consumer Behavior research group at Hohenheim, focusing on experimental design and applied consumer research.

• Consumer Behavior
• Brand Management
• Advertising Effectiveness
• +3 more

Katrin Bromber is a German Researcher at the Centre for Modern Oriental Studies in Berlin, where she has led the research group "Progress and its Discontents: Ideas, Practices, Materiality" since 2014. Her career spans senior research roles at ZMO and academic teaching positions at the University of Vienna. Nationality: German. Language skills: Native German, fluent English/Swahili, moderate Amharic, good reading knowledge in French/Russian, basic Tigrinya. Habilitation (2009–): African Studies, University of Vienna PhD (1993): African Linguistics, University of Leipzig MA (1988): Swahili Studies, University of Leipzig Katrin Bromber's research interrogates intersections of body politics , sports history , Swahili linguistics , and Ethiopian modernity . Her work traces how physical culture, media representation, and colonial/imperial narratives shape national identities across Africa and Asia. Current focus: "Progress" as contested concept in Ethiopian and Gulf urbanism. Key article trends reflect her translocal methodology: 2017 studies on Ethiopian stadiums and fitness culture ; 2014-2013 publications analyzing East African military press , sports branding in the Gulf , and Swahili poetry ; 2007-2000 works on colonial linguistic politics , Indian Ocean slavery , and German colonial Swahili promotion . Recurring sub-fields: body as political text, translocal modernity, media historiography. Scientific Awards: Research Grant of the Berlin City Council (1999-2000): Gendered Slavery study Service to the Scientific Community: Chairwoman, Academic Association for Horn of Africa Studies (2012–) Editorial Advisory Board - Stichproben. Vienna Journal of African Studies (2015–) Editorial Advisory Board - Studies of Department of African Languages and Cultures (2015–) Teaching Experience: Textlinguistics, Mediacommunication, African Linguistics, Swahili (elementary/advanced), Swahili Literature, Swahili in Arabic Script at Leipzig, Humboldt-Berlin, Free Berlin, and Vienna universities Anthropology of the Body at Mekelle University Summer School Field Research: Tanzania (1993-2003): Swahili Poetry, Intellectual History Kenya (2005): Indian Ocean WW2 UAE/Bahrain (2009): Sports and Body Cultures Ethiopia (2009-2015): Sports, Body Politics

• African Studies
• Linguistics
• Historical Anthropology
• +8 more

Prof. Dr. Bernd Skiera is a leading Marketing Professor at Goethe University Frankfurt since 1999 and a member of the managing board of the efl - The Data Science Institute. His work bridges information systems and marketing, with a focus on data-driven decision making and digital transformation.

• Marketing Analytics
• Electronic Commerce
• Online Advertising
• +8 more

Prof. Dr. Kai Michael Griese is a full professor of Business Administration with a focus on Marketing at the Faculty of Economics and Social Sciences, Osnabrück University of Applied Sciences since 2009. He holds a Dr. rer. pol. from TU Chemnitz and has extensive industry experience, including roles at Mars Incorporated and Generali Deutschland. His research emphasizes sustainable business models, climate adaptation, and circular economy, with notable contributions to event sustainability and resilience strategies. He leads the Master's program in International Business Management with a focus on sustainable business models. Key roles include Program Director for the Master's focus on Sustainable Business Models and Climate Adaptation. Griese has been affiliated with institutions like the Shanghai University of International Business and Economics (SUIBE) as a guest professor. His work integrates digitalization and sustainability, addressing challenges in logistics, energy cooperatives, and corporate culture. He has secured grants from the German Federal Environment Foundation (DBU), BMBF, and EU-funded projects like Interreg North Sea Region. Research interests span climate resilience in events, sufficiency-driven marketing, and digital entrepreneurship's role in sustainability. His projects include the KlimaEvent initiative in Bad Essen, exploring climate adaptation for municipalities. He emphasizes practical solutions through VR-based simulations and interdisciplinary collaboration.

• Sustainable Business Models
• Climate Adaptation
• Circular Economy
• +3 more

Sebastian Uhrich is a Full Professor of Sport Business Administration at the German Sport University Cologne. He holds a PhD and Habilitation in Marketing from the University of Rostock, Germany, and a Diploma in Sport Management from the University of Bayreuth. His research focuses on sport marketing, consumer behavior, and innovation management in spectator sports. Notable projects include exploring brand positioning in international markets and analyzing the psychological effects of rivalry in sports. Research Interests: Sport marketing strategies, consumer interactions in sports, brand rivalry dynamics, and the internationalization of team sports. His work bridges marketing theory with practical applications in sports contexts. Key Projects: "Avoiding Negative Image Transfer in Sponsorship Crises" "Rivalität und Fan-Aggressionen" (Rivalry and Fan Aggression) "Effects of Humor in Ambush Marketing" Awards: EASM 2020 Best Conference Reviewer Award Activities and Media: He frequently participates in academic conferences, delivers guest lectures, and engages with media on topics like sponsorship strategies and sports branding. His work has been featured in over 100 publications, covering areas such as fan engagement measurement and brand rivalry effects.

• Sport Marketing
• Sport Management
• Sport Consumer Behavior
• +5 more

Werner Reinartz is a Professor of Marketing at the University of Cologne since 2007, where he holds the Chair for Retailing and Customer Management . He serves as Vice-Rector for Transfer (2023–ongoing) and Director of the Center for Research in Retailing (IFH e.V.) . His career includes a part-time Associate Professor role at INSEAD (2007–2010) and tenured/untenured positions there from 1999–2007. He earned a Ph.D. in Marketing from the University of Houston (1999) and an MBA from Henley Management College (1997). His research focuses on Retailing , Customer Management , Digital Transformation , and Marketing Strategy . He investigates how platformization , geospatial data , and authenticity in TV advertising influence consumer behavior and business outcomes. His work also addresses CRM efficacy , B2B hybrid offerings , and value creation in dynamic markets . Key trends in his recent publications include: Digital transformation in retail and branding Behavioral economics in marketing decisions Quantitative analysis of TV advertising effectiveness Geospatial data applications in international markets Platform business models for enduring customer relationships CRM and customer profitability in noncontractual settings Scientific honors include: Academic Fellow, Marketing Science Institute (MSI) (2023) EMAC Distinguished Marketing Scholar Award (2023) Shelby D. Hunt/Harold H. Maynard Award (2022) Jan Steenkamp Award for Long-Term Impact (2021) Outstanding Area Editor, Journal of Marketing (2016) Donald R. Lehmann Award (2001) and John A. Howard Dissertation Competition Winner (1999) He contributes to editorial boards and collaborative research initiatives like the Research Initiative 'Digital Transformation and Value Creation' and the Cluster of Excellence ECONtribute: Markets & Public Policy , which examines market challenges through interdisciplinary lenses.

• Retailing
• Customer Management
• Digital Transformation
• +9 more

Univ.-Prof. Dr. Joachim Eigler is a Professor of Business Administration, specializing in Media Management at the University of Siegen's Faculty III. His roles include teaching courses such as Electronic Commerce, Media Business Administration, and supervising doctoral students. He actively contributes to research on media management strategies, Internet economics, and electronic business. Research Interests: Dr. Eigler focuses on optimizing business strategies in media industries, leveraging new media technologies, and addressing challenges in media company operations. His recent work explores trustworthiness in media programming, reputation management for creative professionals, and personnel optimization in cinema operations. Advising & Students: He has mentored doctoral students including Dr. Jonas Brühl (on cinema operator-distributor cooperation), Dr. Samaneh Azarpour (strategic mindset training in media firms), and Dr. Birthe-Marie Mosen (networking in media industries). His team includes secretariat member Silke Pistor. Labs/Teams: Leads the Chair of Business Administration (Media Management), collaborating with researchers like Timo Jenne and industry practitioners. His research often intersects with practical business challenges faced by media providers and start-ups.

• Media Management
• Internet Economics
• Electronic Business
• +3 more

Xuan Tian is the JD Capital Chair Professor of Finance at PBC School of Finance, Tsinghua University, where he has been actively contributing to academic research and teaching since at least 2014. His institutional affiliation is evident through his university email address (tianx@pbcsf.tsinghua.edu.cn) and his extensive publication record representing Tsinghua University as his primary academic institution. Professor Tian's research interests center on theoretical and empirical corporate finance and entrepreneurial finance, with primary focus areas including Venture Capital, Corporate Innovation, Mergers and Acquisitions, Labor Economics, and Payout Policy. His scholarly work demonstrates a consistent trajectory exploring how financial markets, institutions, and policies influence corporate innovation and entrepreneurial activities, with particular attention to Chinese market dynamics and global comparative perspectives. Analysis of his recent publication trends reveals a growing emphasis on the intersection of technology, information, and finance, with increasing attention to patent systems, innovation ecosystems, and the impact of digital transformation on traditional financial markets. His work frequently examines how market participants process information and how institutional arrangements affect innovation outcomes. Jensen Prize (2nd prize) of Journal of Financial Economics Jensen Prize (1st prize) of Journal of Financial Economics Professor Tian has presented his research at numerous prestigious conferences including the American Finance Association (AFA), Western Finance Association (WFA), and National Bureau of Economic Research (NBER) programs. His teaching portfolio includes Corporate Finance for Master's students and Ph.D. Seminars on Advanced Topics in Finance, demonstrating his commitment to both research and academic mentorship. His publications have been featured in prominent outlets including the Harvard Law School Forum on Corporate Governance and Financial Regulation, indicating significant impact on both academic and practitioner communities.

• Corporate Finance
• Entrepreneurial Finance
• Venture Capital
• +4 more