Sylvaine CASTELLANOView profile
Professor
Sylvaine Castellano is a Professor of Strategy and Dean of the Faculty and Research at EM Normandie since 2022. She joined EM Normandie in 2020 after serving as an Associate Professor at the Paris School of Business from 2010 to 2019. She holds a PhD in Management from the University of Luxembourg (2010), focusing on legitimacy dynamics in the French wine industry. Her research explores institutional and competitive dynamics in luxury markets, reputation management, and entrepreneurship. Education: 2010: PhD in Management Sciences, University of Luxembourg 2005: Case study deposited at Centrale des Cas et des Médias Pédagogiques Roles and Contributions: As Dean, she oversees academic and research activities at EM Normandie, including directing the Laboratoire Métis (Métis Research Laboratory). She teaches Strategic Management, Wine Business, Intercultural Management, and Research Methodology. Her research bridges strategic theory with practice, emphasizing sustainability, innovation, and digital transformation. Notable areas include non-alcoholic wine legitimacy, smart cities, and nomadic entrepreneurship. Research Themes: Her work analyzes how institutions and markets shape organizational legitimacy, particularly in luxury sectors. Recent topics include NFT sustainability, virtual fashion consumer behavior, and pandemic-era cause marketing. She frequently discusses her findings in academic journals (e.g., Journal of Business Research , Technological Forecasting & Social Change ) and media outlets like The Conversation . Awards and Grants: While no formal awards are listed, her extensive publication record and leadership roles reflect her academic impact. She collaborates internationally, presenting at events like the Babson College Conference and FNEGE Médias. Labs and Teams: Leads the Métis Research Laboratory, focusing on strategy and entrepreneurship in global contexts. Engages in interdisciplinary projects with industry partners, addressing challenges like smart port evaluation and e-health robotics adoption.








